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We strive to make healthcare more transparent and efficient by providing accurate and timely pharmaceutical market analytics to all industry participants – from manufacturers to regulators.
IQDATA
Innovation
Analytics
Accuracy
About us
By combining fully localized international practices with our profound expertise, we are able to create analytical solutions that offer a multi-angle perspective on the pharmaceutical market.
Our approach delivers a comprehensive data overview, built on a foundation of technology, accuracy and industry insight.
Our commitment to high development standards and rigorous analytics allows us to deliver products that help industry stakeholders make sound decisions and progress with certainty.
Our approach delivers a comprehensive data overview, built on a foundation of technology, accuracy and industry insight.
Our commitment to high development standards and rigorous analytics allows us to deliver products that help industry stakeholders make sound decisions and progress with certainty.
Transparent analytics for data-driven decisions
Our proprietary platform is designed for maximum ease and comfort when working with data
We operate in compliance with Russian regulations, security standards, and the interests of our corporate clients
Our history
1994–1999
The advent of analytical agencies in the Russian pharmaceutical market (IMS, RMBC, Pharmexpert etc)
2008–2016
Acquisition of key analytical agencies by IMS (RMBC, Pharmexpert, Cegedim)
> Introduction of international standards of analytical databases production and data processing
> Implementation of global classification systems
> Implementation of global classification systems
2008–2025
New products development
and launch:
2013 – Regional reimbursement
2014 – Sell-Out
2016 – Full-cycle market research
2018 – Sell-Out Weekly
2022 – E-commerce
and launch:
2013 – Regional reimbursement
2014 – Sell-Out
2016 – Full-cycle market research
2018 – Sell-Out Weekly
2022 – E-commerce
> Internal technical processes enhancement
> Regional granularity improvement
> Panel expansion
> DAP decrease
> Production methodology improvement
> Premium Client Service support
> Regional granularity improvement
> Panel expansion
> DAP decrease
> Production methodology improvement
> Premium Client Service support
2026
Russian business localization (IQDATA)
> Development of new regions
> Focus on new product launches
> Focus on new product launches
Our products
Retail audits
Sell-in and sell-out audits of drugs and dietary supplements in the Russian Federation with detailed sales data down to the SKU level at a deep level of territorial granularity
Public Audits
The databases allow to track
the public procurement market down
to the regional level
Market research
A wide range of qualitative and quantitative studies that help to better understand the behavior of doctors, pharmacists, and patients, assess brand and category perception, as well as the effectiveness of communications and marketing activities.
Audit of retail drug sales in Russia (Sell-In): monthly or quarterly update with down to the brick data.
Pharmatrend in Russia (Sell-Out): monthly update with down to the brick data.
Pharmatrend in Russia: weekly (Sell-Out): weekly update, granularity – 38 cities.
Pharmatrend in Russia: E-commerce (Sell-Out): E-commerce audit with monthly updates down to the regional level.
Pharmatrend of drugs in RF: Offline (Sell-Out): audit that tracks offline sales only.
Retail Audits
Budget audit (excl. DLO and RLO) in Russia: Audit that tracks hospital procurement, national and regional target programs, and departmental procurement. Monthly updates with regional granularity.
Audit of Federal reimbursement of drugs in Russia (ONLS/VZN): Audit that monitors drug procurement for special patient categories (Programs for 14 nosologies and ONLS). Monthly updates with regional breakdown.
Audit of Regional reimbursement of drugs in Russia: Audit of the procurement market for drugs under regional reimbursement (in accordance with Government Decree No. 890). Monthly updates down to the regional level.
Tenders of drugs and FS in Russia: Tenders, contracts, plans of purchases, — information on procurement and supply contracts for drugs. Daily updates with granularity down to the level of healthcare facilities.
Public Audits
Brand performance audit – penetration, positioning, pricing, patient profile and promotional channels: Smart Brand, Diary Research, Digital Index, Price study, KOL mapping
Patient Category and Pathway Analysis – From diagnosis to treatment: U&A/ATU, Segmentation, Patient pathway and routing
Communication and concept test etc: Packaging test, Concept test, Advertising communications testing
Consumer behavior and trade marketing effectiveness assessment: Visibility check, Shopper/Pharma Scan, Mystery shopper, E-com digest
Company Image and Perception Assessment: Company Reputation Index
Market research
Competitive advantages
Individual approach
Each client is assigned a personal client service manager who provides comprehensive support and prompt resolution of any issues.
The IQDATA client service management team has extensive experience and deep expertise, ensuring a high standard of service and maximum interaction efficiency.
The IQDATA client service management team has extensive experience and deep expertise, ensuring a high standard of service and maximum interaction efficiency.
IQDATA Online Reporting Tool
All databases are provided on a proprietary platform, designed to ensure easy and comfortable experience when working with data.
The platform supports an unlimited number of users, allows generating reports in various formats and provides direct communication with the client service manager.
For clients using their own BI system, data is available in flat file format.
The platform supports an unlimited number of users, allows generating reports in various formats and provides direct communication with the client service manager.
For clients using their own BI system, data is available in flat file format.
Unique methodology for collecting, processing, and analyzing data
IQDATA uses a reliable methodology that ensures high accuracy and transparency of the data provided. The universe is updated twice a year, taking into account all significant changes in the structure of the pharmaceutical market.
IQDATA Reference Books
Contain unique classifications and indicators that simplify and systematize market analysis, making it more effective (segmentation of drugs by patent status (Market Segmentation), OTC products classification (Consumer Healthcare), orphan drug indicators, homeopathic drug indicators, indicators of whether a drug is registered/unregistered in the Russian Federation, Standard Units and Counting Units etc.)
Data security
IQDATA ensures a high level of data security and reliability, guaranteeing absolute confidentiality.
IQDATA operates in accordance with Russian requirements, standards, internal policies in the areas of compliance and ethical business conduct, including anti-corruption practices, transparency in interactions with partners and adherence to corporate responsibility standards.
IQDATA operates in accordance with Russian requirements, standards, internal policies in the areas of compliance and ethical business conduct, including anti-corruption practices, transparency in interactions with partners and adherence to corporate responsibility standards.
Full-cycle market research
IQDATA conducts full-cycle marketing research. With the team of experienced specialists, we conduct high-quality projects ensuring exceptional expertise.
We specialize exclusively in the pharmaceutical market, guaranteeing deep understanding of the industry.
We specialize exclusively in the pharmaceutical market, guaranteeing deep understanding of the industry.
Our Team
The strength of our team lies in each member. Our people are experts with profound market knowledge, years of experience and unique capabilities. Together we design solutions that deliver significant value to our partners and drive outstanding results.
- More than 20 years of experience in sales and consulting in the pharmaceutical market, including work at leading analytical companies.
- Leading the sales department in Russia and CIS (IMS, IQVIA) since 2012, responsible for business development and implementation of projects for key clients in consulting, analytical data and technology solutions.
- Regular speaker at industry conferences, invited lecturer at leading universities (ITMO, MIPT, HSE, Skolkovo).
- Education: Moscow State Academy of Chemical Technology named after M.V. Lomonosov, Candidate of Economic Sciences, MBA (AIBEC).
Svetlana Nikulina
Sales director, IQDATA
- Over 20 years of experience in the pharmaceutical market.
- Has been managing the production of analytical databases since 2011 (IMS, IQVIA) developing and advancing methodology and quality standards.
- Previously, head of the statistical data processing department and integration manager during company merges.
- Experience at Moscow State University and the Accounts Chamber of the Russian Federation, participation in international research projects on mathematical modeling and optimal control.
- Education: Faculty of Mechanics and Mathematics, Moscow State University, PhD in Physics and Mathematics.
Klavdia Izmodenova
Head of the Analytical Database Production Department, IQDATA
- Over 15 years of experience in the pharmaceutical market.
- Head of Retail Database Production since 2018 (IMS, IQVIA).
- Experience in producing databases for the Russian Federation, CIS and Georgia, additional assortment, methodology development.
- Education: RUDN University, Faculty of Physics and Mathematics, Mathematics.
Ekaterina Scherbakova
Head of Retail Database Production, IQDATA
- Over 20 years of experience in the development and implementation of information and analytical systems and business process automation, data collection and processing, including pharmaceutical industry experience.
- Head of Budget Database Production since 2018 (IQVIA).
- Education: Zhukovsky Air Force Engineering Academy (Computer Science and Automated Systems Software), Tambov State Technical University (Management).
Yuri Kholodnyakov
Head of Budget Database Production, IQDATA
Natalia Zorina
Head of Client Service Department, IQDATA
- Over 25 years of experience in the pharmaceutical industry, including work on manufacturers’ side.
- Has been managing the IMS database client service (IQVIA) since 2009 and became the Director of Client Service for the Technology and Information Services of IQVIA in 2023.
- Education: MIEM HSE, Software Engineer.
- Over 25 years of experience in the pharmaceutical industry.
- Managed the creation of reference books and the processing of primary data at IMS Health (IQVIA) since 2000, developed reference books for the Russian Federation, CIS and Mongolia, worked on the harmonization and implementation of international classifications (WHO ATC, EphMRA, NFC, CHC).
- Author of science articles and the educational portal Pharmznanie.ru.
- Education: Sechenov First Moscow State Medical University (Pharmacy), additional higher education in economics.
Olga Schagina
Head of Reference Book Management and Data Integration Department, IQDATA
- Over 25 years of experience in market research, including 15+ years in the pharmaceutical industry.
- Has been developing the qualitative research department at IMS (IQVIA) since 2016.
- Education: Lomonosov Moscow State University, Sociologist. Additional education at the Moscow Institute of Psychoanalysis and Erickson Coaching International.
Maria Bashkirova
Head of Qualitative Research, IQDATA
- Over 20 years of experience in quantitative research, including about 15 years in the pharmaceutical industry.
- Has been developing the quantitative research department at IMS Health (IQVIA) since 2016. Head of quantitative research on the pharmaceutical and medical markets since 2019.
- Work experience at GfK, MASMI, and COMCON.
- Education: Lomonosov Moscow State University, International Humanitarian and Linguistic Institute, Linguist.
Marina Ivankova
Head of Quantitative Research, IQDATA
- Over 20 years of experience in IT, information security and business process management in the pharmaceutical and life science industries.
- Since 2005 at IQVIA: integration of companies as part of M&A transactions, modernization and standardization of IT services, ensuring compliance with personal data requirements, implementation of BCP/DRP, and improvement of operational efficiency through Lean initiatives.
- Education: RTU MIREA, ITIL, MCSA Security+, Lean Manager/Facilitator certifications, invited expert at NTU Sirius.
Dmitriy Manushin
Head of IT Department, IQDATA
80%
of the Top-100 pharmaceutical companies work with IQDATA on a regular basis
25
top companies have been working with us for over 25 years
>30
years of advanced solutions for the Russian pharmaceutical market
>130
companies trust our expertise
Innovation
Analytics
Accuracy
Analytics
Accuracy
Contacts
Address
105082, Moscow
Bakuninskaya street 71
Bakuninskaya street 71
© IQDATA, 2026
The rights to this material belong to IQDATA, and any use of this material (or its individual parts) must be approved by IQDATA.
The rights to this material belong to IQDATA, and any use of this material (or its individual parts) must be approved by IQDATA.